ABOUT JEANNINE JACOBI
Jeannine Jacobi has more than 18 years of experience developing and implementing publicity campaigns for clients in the technology, consumer products, healthcare, lifestyle, arts and entertainment sectors. A media relations guru with a consistent track record of securing placements, Jeannine also has expertise in strategic planning, organizational positioning, message development, product placement, the development of communications materials, and the production of electronic media tours.
Since 2002, Jeannine has headed her own public relations consultancy serving a diverse array of clients including several young Internet entrepreneurs; a leading designer and producer of experience-based attractions, exhibits, live shows and environments; an internationally renowned arts and design institution; several nonprofits dedicated to youth leadership, female entrepreneurship and the promotion of cultural tolerance; a historic upscale Italian restaurant from the "Rat Pack" days; and an organization that annually produces five highly anticipated art and culture fairs throughout the country. She has leveraged her skills in crafting newsworthy pitches and clear, consistent messaging to secure high-impact media coverage for her clients in key local, regional, national and international outlets including Associated Press, BBC News, Boston Globe, Inc Magazine, Fortune Small Business, Entrepreneur Magazine, Christian Science Monitor, CBS Sunday Morning, CNN, Daily Variety, FOX News Channel, Hollywood Reporter, Wired, New York Times, USA Today, Los Angeles Business Journal, Los Angeles Magazine, Wall Street Journal, Los Angeles Times, MSNBC, CNBC, Self, Redbook, O Magazine and Fitness.
Jeannine previously held the position of director of communications and marketing at National Council of Jewish Women / Los Angeles (NCJW/LA) where she revamped the organization's image by revising all collateral materials, redesigning and updating its website, and producing a monthly newsletter for members, donors and targeted media outlets. She also orchestrated numerous special events to raise the organization's visibility within the community and among key constituents.
Prior to NCJW/LA, Jeannine served as an account supervisor for the arts and consumer technology divisions at Ruder Finn where she played a fundamental role in the delivery of successful launch campaigns for numerous clients including the Hammer Museum, Bergamot Station, the Norton Simon Museum, Equity Consumer Products (the master toy licensee for Scooby Doo), and Square Enix (the developer and publisher of world-renowned interactive entertainment software).
At On The Scene Productions (OTSP), Jeannine spearheaded the production of live satellite and radio media tours, video highlight packages, and video news releases for clients including the American Heart Association, the Annals of Internal Medicine, the American Medical Association, Bayer Aspirin and Celestial Seasonings herbal supplements.
Jeannine began her public relations career at Laister Dickson & Associates, where she specialized in promoting artists and special events including Woodstock '94, The Three Tenors, Aerosmith, David Copperfield and Val Kilmer.
Jeannine received a master's degree in organizational management with an emphasis in organizational development from Antioch University. She earned her bachelor's degree in communications from the University of California, Santa Barbara. Jeannine lives and works in Los Angeles.
ABOUT THE FRESHPR TEAM
Jeannine draws upon the services of a network of freelance writers and media relations' specialists whom she calls upon, as needed, to build teams. This flexible project-based workforce approach enables Jeannine to assemble the best talents to match the demands of each industry sector, client and project.
